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Sometimes you need quick traffic to your website. Besides PPC, you can use few other advertisement methods to get traffic to your websites.
1. Ezine advertisement
Ezine advertisement is a popular way to advertise niche product. It is more targeted and easy to predict. Let say you post your ad to an ezine with 2000 subscribers, then you can expect how many people will open it, click on your link and how many will purchase your product.
From that, you can calculate your profit margin easily. Your sales - your cost to advertise on e-zine. You can try with low cost e-zine ads first like 2 bucks an ad
2. Banner and text link on other people websites
You can get easy traffic by purchasing banner/text link ad on other people website. There are webmasters that offer this kind of advertisement on their website. You can get your banner/text link on their site for certain period of time or certain number of impression (number of time displayed).
You can search for people who want to sell text links on their website at Text Link Ads

3. Safelist
This is cheap advertisement method but it is not as effective as e-zine ads. You have to compete with many other advertisers to get the subscribers attention. Some of the safelist are free. Free to join and free to advertise. For some safelists, you will get paid to read e-mails and of course you need to pay to advertise. My favorite safelist is e-mailpaysu
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